KC Willis Marketing Mindset

Navigating the Art Market

A comprehensive video workshop series designed to help artists get their name and their work in front of the public.

How This Will Work


Marketing Mindset is something I am very excited about. I love to teach and I love to share. Up 'til now, teaching has always been about my techniques and how I make my work. During my workshops, whether they're on-line or in person at my studio in Colorado, the question of marketing comes up time and time again. Such a simple word: marketing...but there is so much to it. I will cover marketing issues that you will face if you are in the midst of an art career and I will cover the basics for all those who are just getting started. I have been both places.


I have had successful careers as a writer/publicist in the entertainment industry, marketing luxury real estate and for the past decade I have been focused on making a name for myself and my work in the art market. In the first two years of making my fabric collage art I was featured on HGTV, had my work added to the permanent collection of a major museum and had a one-woman show in Soho in New York City. That didn't happen by accident.

And in the years since then, my work has been placed in shops and galleries all over the country (I am currently in about 50), 3 catalogs, 2 museums and thousands of private collections around the world. I make and sell over 1000 pieces a year. My work has been made into a greeting card line with Leanin' Tree, licensed to the Lennox Group, written about in newspapers and magazines and published in several art books. Last year some of my work was featured in a show in Rome, Italy and was one of the winners of a national art competition during the 2008 election. Needless to say this has all been exciting...but it has been hard work and marketing is always at the forefront of my thoughts and plans.

And while I can not guarantee this kind of success will happen for you, I can promise to share with you what I know. You do not need a degree in marketing to market smartly and successfully. You just have to have a marketing mindset.

In the series of videos, on-line discussions and live chats that will make up this workshop, and that you will have access to once you pay the workshop fee below, you will learn about things like:

• Creating a cohesive, signature look
• Working in series
• Consignment vs. wholesale
• Pricing your work
• The differences between approaching a gallery, a shop, an on-line retailer or a catalog
• Using Social Networks
• PR-how to get written about in newspapers and magazines
• Marketing your work without leaving home
• The Pros and Cons of having an Artist's Rep.
• Researching your market
• Licensing your work and your name.
• Blogs vs. Websites
• Selling on-line
• Keeping motivated
• Becoming fearless
• And soooooo much more.

So whether your goal is a national audience in fine art galleries or a bustling internet business for your crafts...you need the fearless attitudes and focused plans of the proper marketing mindset.

An Investment in Your Future

The intent of this workshop is to get you going with some new ideas and a structure for your marketing in 2010. I will have the first series of videos up in December, with additional ones added every month until we have covered everything. This is an on-going workshop and you can join at any time....watching whatever videos interest you and jumping in on the discussions as you like. In the meantime, you can take advantage of the special intro rate and become a member of Marketing Mindset where we will begin our work together with interactive discussion boards and scheduled Live Chats with me while we are waiting for the first videos to go "live."

There is no time limit. You may remain a part of the workshop for as long as you like.

Join now...A Marketing Mindset is a Must.






Special Intro price: $144
(Regular price will be $244)


If you are not set up for Paypal and wish to pay directly with a credit/debit card, please e-mail me at lipstickranch@yahoo.com and we'll connect.

This workshop fee is tax deductible. Accepting your membership allows you to view the videos and have access to the all goings-on at Marketing Mindset. So workshop fee must be paid before membership is accepted. Thank you!

 

Blog Posts

KC Willis

To Market...To Market.

Ok...here's what I'm thinking....

Judging from the e-mails I receive every week from artists and want-to-be-artists from all over the country, I would have to say that marketing is a big concern for many. Marketing, productivity, creating a signature look...all that good stuff. There is the creative side to this business and there is the business side to this business. Mostly you just want to know how did I go from that first gallery or shop that carried my work to being in 50 shops, 3 catalogs… Continue

Posted by KC Willis on October 30, 2009 at 6:30pm

Collage Camp Commercial




This little 43 second commercial was made to spread the word about KC Willis Collage Camp. It has been viewed thousands of times and was instrumental in launching my on-line workshop.

And the People Said...

"KC Willis is a true gem of a person, artist, teacher and friend! The workshop that I took with her was the most incredible workshop that I have ever taken and I have taken a lot of workshops! KC is very real and forthright with her knowledge of art and marketing but more special is her compassion for the individual. She is a very good teacher and I had a really phenomenal time " Jacquie Stone

" The opportunity to work with KC is a treat not to be missed – you will feel her passion for her subjects and be delighted by her wit and teaching style. Regardless of your level of skill and experience, you will be enriched by the experience." Elaine Schwanke

"I went into the workshop with no expectations, just the hope of creating something to take home. I came away from the workshop with so much more. I received the gifts of inspiration, support and friendship. I left invigorated—artistically and spiritually. KC is a masterful and humorous storyteller. She not only invited me into her journey, but her generosity of self was so touching." Stephanie Dascola

"An awesome class. You have a gift." Venita Hawkins-Bird

Forum

KC Willis

You are in on this with me.... 24 Replies

Granted...I have a long list of things I am going to cover, but I want you to be involved in what we do here. Please add to this discussion by telling me some of the questions you want answered or ...

Started by KC Willis in Uncategorized. Last reply by Carla Wilson 1 day ago.

KC Willis

Scared Silly 11 Replies

What is one of the fears you have when it comes to marketing your work? Something that in the past has stopped you in your tracks on one or more occasions.

Started by KC Willis in Uncategorized. Last reply by Carla Wilson 1 day ago.

KC Willis

What's the Point? 1 Reply

What is the point of taking a workshop like this? In other words what is the dream for your art business? You believe you would be a success if.......what happened?

Started by KC Willis in Sample Title. Last reply by Sue Pieper Nov 19.

Eileen Schwanke

Twitter 1 Reply

What do you know about Twitter? I hear that it has a big impact on large companies - especially when someone wants to complain about something - but is it something that the smaller biz or individu...

Started by Eileen Schwanke in Uncategorized. Last reply by KC Willis Nov 7.

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Personal Art Coach

You will be interacting with me regularly through e-mails, on-line discussions here at Marketing Mindset and on our periodic live chats. But, if you would like some personal one-on-one time with me in order to receive some input, motivation and advice on your art career-path specifically and privately...I am offering a limited number of phone consultations per month. These are available for $100 per hour. Scheduled at your convenience.

Secure your hour here.





This art consultation fee is tax deductible.
 
 

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