KC Willis Marketing Mindset

Navigating the Art Market

A comprehensive video workshop series designed to help artists get their name and their work in front of the public.

How This Will Work



Marketing Mindset is something I am very excited about. I love to teach and I love to share. Up 'til now, teaching has always been about my techniques and how I make my work. During my workshops, whether they're on-line or in person at my studio in Colorado, the question of marketing comes up time and time again. Such a simple word: marketing...but there is so much to it. I will cover marketing issues that you will face if you are in the midst of an art career and I will cover the basics for all those who are just getting started. I have been both places.


I have had successful careers as a writer/publicist in the entertainment industry, marketing luxury real estate and for the past decade I have been focused on making a name for myself and my work in the art market. In the first two years of making my fabric collage art I was featured on HGTV, had my work added to the permanent collection of a major museum and had a one-woman show in Soho in New York City. That didn't happen by accident.

And in the years since then, my work has been placed in shops and galleries all over the country (I am currently in about 50), 3 catalogs, 2 museums and thousands of private collections around the world. I make and sell over 1000 pieces a year. My work has been made into a greeting card line with Leanin' Tree, licensed to the Lennox Group, written about in newspapers and magazines and published in several art books. Last year some of my work was featured in a show in Rome, Italy and was one of the winners of a national art competition during the 2008 election. Needless to say this has all been exciting...but it has been hard work and marketing is always at the forefront of my thoughts and plans.

And while I can not guarantee this kind of success will happen for you, I can promise to share with you what I know. You do not need a degree in marketing to market smartly and successfully. You just have to have a marketing mindset.

In the series of videos, on-line discussions and live chats that will make up this workshop, and that you will have access to once you pay the workshop fee below, you will learn about things like:

• Creating a cohesive, signature look
• Working in series
• Consignment vs. wholesale
• Pricing your work
• The differences between approaching a gallery, a shop, an on-line retailer or a catalog
• Using Social Networks
• PR-how to get written about in newspapers and magazines
• Marketing your work without leaving home
• The Pros and Cons of having an Artist's Rep.
• Researching your market
• Licensing your work and your name.
• Blogs vs. Websites
• Selling on-line
• Keeping motivated
• Becoming fearless
• And soooooo much more.

So whether your goal is a national audience in fine art galleries or a bustling internet business for your crafts...you need the fearless attitudes and focused plans of the proper marketing mindset.

An Investment in Your Future

The intent of this workshop is to get you going with some new ideas and a structure for your marketing...as well as plenty of common sense advice. This is an on-going workshop and you can join at any time....watching whatever videos interest you and jumping in on the discussions as you like. In the meantime, you can take advantage of the special intro rate below....
There is no time limit. You may remain a part of the workshop for as long as you like.

Join now...A Marketing Mindset is a Must.




Special Intro price: $144
(Regular price will be $244)


If you are not set up for Paypal and wish to pay directly with a credit/debit card, please e-mail me at lipstickranch@yahoo.com and we'll connect.

This workshop fee is tax deductible. Accepting your membership allows you to view the videos and have access to the all goings-on at Marketing Mindset. So workshop fee must be paid before membership is accepted. Thank you!

Limited time special: $110
Ends September 30, 2010




 

Collage Camp Commercial and Marketing Your Wares Samples

This little 43 second commercial was made to spread the word about KC Willis Collage Camp. It has been viewed thousands of times and was instrumental in launching my on-line workshop.


Marketing Mindset #1 and #2 Now on DVD!

These 4 workshops will make you see it all so differently....

2 DVD's with Four Comprehensive Classes
• Developing Your Signature Style
• Selling Your Work Consignment
• Selling Your Work Wholesale
• Developing an Internet Presence

$73 (tax deductible)








Here's your chance to get an original, signed 12x14 fully embellished piece of my work (a $90 retail value) with a hidden pocket on the back full of professionally filmed and edited workshop DVD's! My answer to your wanting a piece of my work as an example when you make your own. Sweet!

The art piece comes with choices....and I know how you love choices. The DVD's in the back pocket can be Collage Camp, Altered Books and Altars and Shrines, or if you already have those....you can choose the 4 classes of the current Marketing Mindset my comprehensive class on how to sell your art)...Developing Your Signature Style, Selling Your Work on Consignment, Selling Your Work Wholesale and Developing an Internet Presence. If you just can't help yourself and want ALL of the above-mentioned DVD's that's an option too.


And if you are choosing one DVD kit over the other be sure and write a note on your Paypal payment or message me directly at lipstickranch@yahoo.com with your DVD preference as well as if you want your art piece to be Western, Native American, Victorian or Gypsy Girl in theme.

$128 (Original Art with your choice of DVD sets)



$160 (Original Art and all 7 DVD workshops)



Plus $8.50 Shipping

Buy while this notice is up and receive and additional 8x10 signed piece to keep or give as a gift for FREE!

______________________________________________________________________________

The entire six video Collage Camp workshop is now available on DVD! For those of you who want to take the workshop on-line here at Camp, and who want it on DVD too...this is ideal for you.

DVD plus access to the Collage Camp Network......$98
________________________________________________________________________________

A sweet handmade pouch with a signed collage holds my three best-selling workshops on DVD...Collage Camp, Altered Books, as well as Altars and Shrines. For a limited time. $62

Also available with the four current workshops of my Marketing Mindset class...Developing Your Signature Style, Selling Your Work on Consignment, Selling Your Work Wholesale and Developing an Internet Presence. $62 Specify this set on your Paypal payment if that is your choice. Otherwise the art DVD's above will be shipped.



And then there's The Pouch O' Possibilities

Since KC in a Box went away (couldn't find a reliable box source) many of you have ordered the lovely pouch above with just the DVD's, but there are those who really wanted the fabric, clumpies and bits from my studio and all the goodies that the box held. Sooooo...we are now offering a large (11"x13") handmade, collaged bag with the DVD's and the assorted goodies from my studio! This is big enough to store treasures, frame...heck put a strap on it and it's a purse! (Now there's a thought). It really is yummy...and it's signed. Fun. After you view the Collage Camp DVD, and the Altered Books and Altars/Shrines DVD's you will understand why I call it the Pouch o' Possibilities. :-)

$98
Order your large pouch now and get a FREE small, signed piece of my art. You can even specify a western or non-western theme. Allow 15 days for delivery.


Forum

KC Willis

Facebook 3 Replies

I do quite a bit of interacting with the world on Facebook...which can very often translate into business...and amazing friendships. Those of you who are on FB...name a thing or two that you like…Continue

Started by KC Willis in Marketing Discussion. Last reply by Sandra Skies Ludwig Jun 23, 2011.

Dixie Redmond

Checking in... 2 Replies

Hi, everyone, I hope you're doing well.   KC, I enjoyed the videos you did and they were very well done.   I'm assuming this class is done and want to wish everyone well.  :-) Thanks,DixieContinue

Started by Dixie Redmond in Marketing Discussion. Last reply by Teresa Swanson Jun 14, 2011.

KC Willis

Website and Blogs 21 Replies

Tell us a thing or two that you might do differently now that you have seen the Internet Presence video.....Continue

Started by KC Willis in Marketing Discussion. Last reply by Sandra Skies Ludwig Nov 30, 2010.

KC Willis

Scared Silly 34 Replies

What is one of the fears you have when it comes to marketing your work? Something that in the past has stopped you in your tracks on one or more occasions.

Started by KC Willis in Discussion. Last reply by Sandra Skies Ludwig Nov 18, 2010.

And the People Said...

"KC Willis is a true gem of a person, artist, teacher and friend! The workshop that I took with her was the most incredible workshop that I have ever taken and I have taken a lot of workshops! KC is very real and forthright with her knowledge of art and marketing but more special is her compassion for the individual. She is a very good teacher and I had a really phenomenal time " Jacquie Stone

" The opportunity to work with KC is a treat not to be missed – you will feel her passion for her subjects and be delighted by her wit and teaching style. Regardless of your level of skill and experience, you will be enriched by the experience." Elaine Schwanke

"I went into the workshop with no expectations, just the hope of creating something to take home. I came away from the workshop with so much more. I received the gifts of inspiration, support and friendship. I left invigorated—artistically and spiritually. KC is a masterful and humorous storyteller. She not only invited me into her journey, but her generosity of self was so touching." Stephanie Dascola

"An awesome class. You have a gift." Venita Hawkins-Bird

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    Personal Art Coach

    You will be interacting with me regularly through e-mails, on-line discussions here at Marketing Mindset and on our periodic live chats. But, if you would like some personal one-on-one time with me in order to receive some input, motivation and advice on your art career-path specifically and privately...I am offering a limited number of phone consultations per month. These are available for $100 per hour. Scheduled at your convenience.

    Secure your hour here.



    This art consultation fee is tax deductible.


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    Checking in...

    Hi, everyone, I hope you're doing well.   KC, I enjoyed the videos you did and they were very well done.   I'm assuming this class is done and want to wish everyone well.  :-) Thanks,DixieSee More
    Discussion posted by Dixie Redmond May 24, 2011
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    So glad you're here!!!! xxoo
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    I feel yah! Many smiles and you are not alone!
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    Hi, KC I have enjoyed what I have viewed, so far, in this wonderful Marketing Mindset workshop. But I wish I had known you were going to be putting them on DVD's as I would have preferred to go that route and buy them outright, instead of…
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    I do quite a bit of interacting with the world on Facebook...which can very often translate into business...and amazing friendships. Those of you who are on FB...name a thing or two that you like about it or don't like about it. If you are not on Facebook...what keeps you from it?See More
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    Hi Patti... Post your question that you left in yourt last comment under Discussions so all can see the question and the answers. Thanks and hugs....KC
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    It is nice to be here KC. Thank you for the invitation to join. I hope to learn lots from this wonderful workshop.
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