Marketing Mindset is something I am very excited about. I love to teach and I love to share. Up 'til now, teaching has always been about my techniques and how I make my work. During my workshops, whether they're on-line or in person at my studio in Colorado, the question of marketing comes up time and time again. Such a simple word: marketing...but there is so much to it. I will cover marketing issues that you will face if you are in the midst of an art career and I will cover the basics for all those who are just getting started. I have been both places.

I have had successful careers as a writer/publicist in the entertainment industry, marketing luxury real estate and for the past decade I have been focused on making a name for myself and my work in the art market. In the first two years of making my fabric collage art I was featured on HGTV, had my work added to the permanent collection of a major museum and had a one-woman show in Soho in New York City. That didn't happen by accident.

And in the years since then, my work has been placed in shops and galleries all over the country (I am currently in about 50), 3 catalogs, 2 museums and thousands of private collections around the world. I make and sell over 1000 pieces a year. My work has been made into a greeting card line with Leanin' Tree, licensed to the Lennox Group, written about in newspapers and magazines and published in several art books. Last year some of my work was featured in a show in Rome, Italy and was one of the winners of a national art competition during the 2008 election. Needless to say this has all been exciting...but it has been hard work and marketing is always at the forefront of my thoughts and plans.

And while I can not guarantee this kind of success will happen for you, I can promise to share with you what I know. You do not need a degree in marketing to market smartly and successfully. You just have to have a marketing mindset.

In the series of videos, on-line discussions and live chats that will make up this workshop, and that you will have access to once you pay the workshop fee below, you will learn about things like:

• Creating a cohesive, signature look
• Working in series
• Consignment vs. wholesale
• Pricing your work
• The differences between approaching a gallery, a shop, an on-line retailer or a catalog
• Using Social Networks
• PR-how to get written about in newspapers and magazines
• Marketing your work without leaving home
• The Pros and Cons of having an Artist's Rep.
• Researching your market
• Licensing your work and your name.
• Blogs vs. Websites
• Selling on-line
• Keeping motivated
• Becoming fearless
• And soooooo much more.

So whether your goal is a national audience in fine art galleries or a bustling internet business for your crafts...you need the fearless attitudes and focused plans of the proper marketing mindset.

The intent of this workshop is to get you going with some new ideas and a structure for your marketing in 2010. I will have the first series of videos up the first week of January or so, with additional ones added every month until we have covered everything. This is an on-going workshop and you can join at any time....watching whatever videos interest you and jumping in on the discussions as you like. In the meantime, you can take advantage of the special intro rate and become a member of Marketing Mindset where we will begin our work together with interactive discussion boards and scheduled Live Chats with me while we are waiting for the first videos to go "live."

There is no time limit. You may remain a part of the workshop for as long as you like.

Join now...A Marketing Mindset is a Must.

Special Intro price: $144
(Regular price will be $244)


If you are not set up for Paypal and wish to pay directly with a credit/debit card, please e-mail me at lipstickranch@yahoo.com and we'll connect.

This workshop fee is tax deductible. Accepting your membership allows you to view the videos and have access to the all goings-on at Marketing Mindset. So workshop fee must be paid before membership is accepted. Thank you!